Alembic Design Consultants

Nokia Lumia Windows phone (photographed badly on an iPhone)

Jonathan Ive’s tenure at Apple has produced a long, successful sequence of product design revolutions leading to the touchscreen interface. It is now so dominant that physical design is arguably being usurped by graphic design as the driver of functionality. Apple’s record in graphics is mostly strong (I always liked their instruction booklets) but recently they seem less sure-footed.

iTunes is much harder work than it used to be (and its ‘new logo’ was widely disliked); the iCal leather / stitching effects are retro and retrograde. Even the ‘candy box’ iPhone / iPad apps homescreens, once fresh and friendly now seem more irritating than helpful. The iPhone remains a beautiful piece of work (even if its most impressive features – like the beautifully machined, spookily high-tolerance sim card tray – are hidden from view by the bumper required for practical everyday operation), but sentimental airbrush effects are starting to make Apple products seem behind the curve for the first time. This was thrown into sharp relief for me by the wife’s new Nokia Lumia 800 Windows phone (purchased against my sage advice of course. Wrong again, dammit.). The product design (above) is restrained and elegant and there is a crisp customisable tile-based interface with simple, elegant animations and well-structured, spare typography using Monotype’s Segoe WP typeface. I’m envious of a non-Apple product for the first time in… ever. This is good news – competition raises the game and there is no reason why Apple must have a monopoly on good design. The Windows phone has let in some UI fresh air and is making Apple look just a bit… stuffy.

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