Posts Tagged ‘packaging’
Tuesday, January 3rd, 2012
No Phillumenist I, nor proper collector of anything, but like most graphic designers I love a nice bit of printed ephemera. I bought these matchbox labels in Thailand, and as far as I can tell they are mostly (all?) Japanese, made for the Chinese market and stone lithography printed. I can’t read the text (which might explain much) but the use of flags in some puts them in the second and third decades of the 20th century – beyond that my ignorance is complete, not that that hinders my enjoyment of them. What is going on in the example above for instance? A diminutive husband and wife extending hospitality to an outsized westerner? or two smartly-dressed children welcoming Daddy home (wondering why he could not afford a full-sized house)? Either way – the drawing, pattern, texture and colours are beautiful.
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Tags: decoration, decorative tradition, graphic design, inspiration, matchbox labels, ornament, packaging, phillumeny, printed ephemera, visual culture
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Thursday, January 27th, 2011
Tags: decoration, decorative arts, ephemera, graphic design, inspiration, ornament, packaging, print, traditional typography, typography, visual culture
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Thursday, June 17th, 2010
You don’t construct a building façade-first, then install services, framework and foundations. You don’t build a car by starting with the bodywork. We don’t (unless recovering from a big night out) dress coat & shoes first. So why are some brands designed from the outside-in, imposing personality at odds with experience? Outside-in brand design can set expectations significantly adrift of reality, resulting in dissonant and negative communications and an unsustainable brand. How do you build a sustainable brand? From the inside out.
Graphic design is superficial, ephemeral. Much of it ends up, if not as yesterday’s fish & chip paper (they don’t do that any more), in the bottom of the budgie cage’s (no-one keeps those any more either), binned and recycled until fit only for landfill. Pixels or paper, graphic design is largely transient, disposable. Its outcomes may be all about about the surface but there is every reason why its process should have more depth.
At Wolff Olins as far back as the 1970s a much-used maxim was “you can’t paper over the cracks” i.e. if your company/product/service is poor, a stunning visual identity will not help you long-term, it only creates a credibility gap that makes things worse. Advice that clearly never reached the ears of hapless BP CEO Tony Hayward…
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Tags: BP, brand design, brand names, branding, communication, graphic design, information design, packaging, retail, service design, signage, visual culture
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Thursday, May 27th, 2010
Artwork, print and cheap uncoated paper – 1950s/60s comics’ matchless charm (pic via Half-man Half-static).
Forty years back (in the Life on Mars era) the fashionable aesthetic is an informal, natural look. There is lingering hippy talk of ‘getting back to nature’. These are lean years for the high street hairdresser, ‘male grooming’ is a laughable concept and clothes are mostly cheap and nasty or homemade. Design is still a cottage industry but it is looking to the future: Michael English’s Hyper-real airbrush illustrations seem new and extraordinary. Robert Moog’s synthesizer is the future of music (although he hasn’t yet worked out how to keep it in tune)…
March 2010, Farringdon. I’m in a tube carriage near an extraordinary-looking young woman who appears in no way real. Her hair, nails, makeup seem somehow beyond human and her high brow and flawless surface reminds me of the actor/digital hybrid as the Red Queen from Tim Burton’s Alice in Wonderland. Blankly shiny, expressionlessly ‘perfect’, she is the HD-ready paradigm of contemporary beauty. Music seeping from headphones is also soullessly bright, sampled, virtual, autotuned. All of this is in sharp contrast to the immediate noise and grubby texture of London, where illustrators, designers and musicians, bored with software slickness are increasingly going ‘wonky’ (surely the most irritating/overused phrase of 2009), working with the look and feel of handwork, crafts, ‘outsider art’ and forgotten technologies to rediscover ‘charm’….
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Tags: brand design, charm, communication, creativity, decoration, decorative type, graphic design, packaging, typography, visual culture, visualisation
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Wednesday, April 7th, 2010
Functionality, clarity and rationality reign supreme in contemporary design. The Bauhaus casts a long shadow and analysis of function, distillation of meaning and removal of the inessential gives us the calm spaces, ordered structures and clear interfaces that we need to navigate our complex modern lives. It could be argued that decoration is anti-design. Style is inevitable, but ‘decoration’ is just for cakes and wallpaper, no?
There are areas of design where indulgent visual richness remains desirable and appropriate, a signifier of value and/or emotion. Decoration blooms sporadically now – our rapid cultural turnover often rendering it ‘tired’ before it can establish itself. It may not be a dirty word any more but beyond the confines of fashion and interior design, decoration often coexists uneasily with cool minimalism and rational typography. Are we are in danger of losing the art of decoration?
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Tags: creativity, decoration, decorative arts, decorative tradition, decorative type, design, graphic design, ornament, packaging, packaging design, St Germain packaging, traditional typography
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