That nice Professor Cox was on TV recently (atop some picturesque mountain, waving around the Hubble’s holiday snaps) banging on about space-time being a Woonder o’ t’ Universe™. That’s true enough but down here in office/studio space, time and/or space are scarcer – time to reflect in particular. What with lunch being for wimps and none of us having an attention span any more, non-essential reflection has become so widely discouraged that it’s a woonder the world is not full of humans behaving like headless chickens plunging civilisation headlong into chaos. Oh, hang on a minute…
It’s all too easy for busy designers to get burned out, stuck in a rut, demotivated or disillusioned with a profession that will always consume more mental energy than is strictly available (that probably contradicts the Second Law of Thermodynamics but I’m no Prof. Cox). To be the best designer you can be requires the cultivation of a continually positive and optimistic outlook. A tangible sense of possibility is required to fruitfully inhabit the mental zone where problems get solved and ideas get off the ground. Pressure directs us away from that zone like never before. For many an old fart like myself starting out decades ago in boom times, the urgent need to eat and provide a roof over one’s head was never more than a faint rumour. Now it looms intimidatingly large over one and all, and sustainable creativity is under threat like never before.
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